The Creator Playbook at Samsung KX

Samsung KX, 30 June 2026. Still Loading is an upcoming pilot drama series by Gerald Sagoe. Samsung KX was the official venue sponsor.

To launch Still Loading, we transformed Samsung KX into more than a screening venue. The evening was designed so the film became the catalyst for conversation, connection and community.

On the night, a shop worked as a venue using what it already had: a curved screen, a set of steps and a lot of glass. The step and repeat was sized so a full lockup lands in a head-and-shoulders crop and every photo taken that night came out branded.

Prompt cards ran the workshop conversation and doubled as something to take home. The evening was built to travel. 246 RSVPs and 115 guests generated 35 Instagram stories, 8 posts and reels, 4 LinkedIn posts and 2 TikToks of earned content.

^︎